The retired Ripple executive who forgot the password to his bitcoin-filled hard drive inspired the promotion.
Chipotle Mexican Grill (NYSE: CMG) announced that it would give away $100,000 in free burritos and $100,000 in bitcoin (BTC, +0.35 percent ) in celebration of National Burrito Day on April 1. The restaurant announced in a statement that it has partnered up with former Ripple Labs CTO Stefan Thomas to create a new interactive game called “Burritos or Bitcoin.
The game was inspired by Thomas, who famously forgot the password to his hard drive, which now contains $387 million in bitcoin.
Players will take part in a virtual “chiptocurrency” rescue mission and try to break the encryption of a digital wallet. On this page, burritosorbitcoin.com, contestants can guess a correct six-digit code ten times for a chance to win a free burrito or bitcoin.
Chipotle revealed that 10,000 players will receive a free burrito, 50 players will receive $500 in bitcoin, and three players will receive $25,000 in bitcoin.
“National Burrito Day is a big moment for Chipotle because our customers usually flock to our restaurants and digital outlets to order their favorites,” said Chipotle’s chief marketing officer, Chris Brandt.
Chipotle isn’t the only Tex-Mex restaurant to poke fun at the latest crypto bull chase. Earlier this month, Taco Bell released a package of taco-themed non-fungible tokens (NFTs).