Salesforce highlight changing customer expectations, and exciting (if complex) marketing landscape.
The 5th annual State of Marketing report from industry giants Salesforce has been released for 2020. Once again, Salesforce provides marketers with a number of interesting and compelling insights.
Released right in the middle of the global covid19 crisis, the report highlights some of the key challenges and new trends in the digital marketing world in mid 2020.
Key takeaways from the report
The new Salesforce Research report collected data from around 7,000 marketing leaders, and concluded 3 main takeaways including how:
- Customer experience mandates are expanding marketing’s purview.
- Exponential growth in data sources is creating new opportunities and challenges.
- Marketers are balancing customers’ dual demands for personalization and privacy.